Joanne Maly

Joanne Maly is principal and lead strategic consultant at Lincoln Maly Marketing in Cincinnati, Ohio.

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Joanne Maly is a results-producer, a creative thinker, a comprehensive project manager, and a high-energy idea generator. Joanne has earned a strong track record in message-centered corporate communications, strategic marketing, and targeted business consulting Follow Joanne Maly and Lincoln Maly Marketing on these platforms: Google+ - Joanne Maly   https://plus.google.com/+JoanneMaly/about Google+ - Lincoln Maly Marketing https://plus.google.com/u/0/b/102552213278055082231/102552213278055082231/about LinkedIn - Lincoln Maly Marketing   http://www.linkedin.com/company/lincoln-maly-marketing Facebook - Lincoln Maly Marketing   http://facebook.com/LincolnMalyMarketing Twitter - @JoanneMaly   https://twitter.com/JoanneMaly Pinterest - Joanne Maly   http://pinterest.com/joannemaly/ Klout - http://klout.com/#/JoanneMaly AboutMe.com - Profile: Joanne Maly   http://about.me/JoanneMaly Specialties: Creative solutions. Strategic Marketing. Strong message-centered Corporate Communications. Focused Business Communications. Senior-level, meticulous Project Management. Clear results.

Principal and Lead Consultant at Lincoln Maly Marketing

2008 - Present | Cincinnati, Ohio

Lincoln Maly Marketing is a marketing and business communications firm specializing in strategic planning, creative thinking, and laser-focused results. Marketing | Corporate Communications | Business Consulting | Located in Cincinnati, Ohio, Lincoln Maly Marketing is led by the proven leadership of marketing strategist, Joanne Maly. She is passionate about providing professional, platinum client service; generating immediate results; building lasting relationships; and inspiring team leadership. Profile URLs LinkedIn Profile - Joanne Maly www.linkedin.com/in/joannemaly Google Profile - Joanne Maly https://plus.google.com/+JoanneMaly/about Facebook Page - Lincoln Maly Marketing http://facebook.com/LincolnMalyMarketing LinkedIn Profile - Joanne Maly www.linkedin.com/in/joannemaly

Marketing Director at National Underground Railroad Freedom Center

2006 - Present

Managed all marketing, communications and group sales efforts. Served as part of the senior management team and specifically assisted in initiatives in the Education, Programming, Exhibits, Development, Government Relations and Guest Experience Departments. Mined new target audiences via traditional marketing initiatives, as well as aggressive viral and direct mail campaigns. Developed and managed a constituent and media email newsletter. Expanded distribution list to a targeted, diverse list of 10,000 contacts from an original base of 500. Steered efforts to rebrand the Center's image through all messaging, communications, collaterals, signage, advertising, and public interface. Served as integral member of website redesign team. Created an extensive national media database and helped establish a department-wide system for regular media contact efforts resulting in improved media awareness, interest and positive story placement. Managed visitor and constituent research including intercept exit surveys and online surveys. Spearheaded partnership efforts with other local attractions in group sales and marketing efforts capitalizing on similarities and creating cost-efficiencies. Represented the Center in local arts, civic and business organizations.

Marketing Director at Newport on the Levee

2003 - Present

As part of the senior management team, guided initiatives to ensure that the property would become, and then sustain, its dominance as a leading regional tourism destination. Created a synergistic Levee brand across all mediums. Developed and managed successful website initiatives, viral marketing campaigns, a comprehensive email database, and a monthly newsletter. Built and fostered close media relationships garnering extensive local and regional news and evergreen stories. Served as the Levee's public spokesperson. Fostered and managed a demand for event, property and website corporate sponsorship revenue. Developed multi-tier event partnerships generating additional exposure, promotion and revenue. Formed strong collaborations with civic and community organizations and the region's other entertainment attractions capitalizing on important parallels within the local and regional markets. Represented the Levee in civic, business, city, and tourism organizations. Managed on-property and website-based customer research.

Owner at JLM Communications

1981 - Present

Managed marketing, corporate communications and media relations activities from conception through implementation for B2B and B2C clients on a per-project and long-term basis. Partial client list included Belvedere Corporation, Cincinnati Convention and Visitors Bureau, Hilton Cincinnati Netherland Plaza Hotel, International Destinations Marketing, Lenscrafters, Martiny & Company, Northlich, Rippe & Kingston and U.S. Shoe. Designed and presented a four-week seminar on effective business writing.

Director, Corporate Communications at Taft Broadcasting Company

1978 - 1980

Managed all investor relations-oriented collateral materials, including quarterly and annual reports, analyst presentations, and stockholder meetings. Managed all corporate media relations initiatives and fostered local and national press relationships. Managed all corporate-wide employee communications and corporate collateral materials.

The Ohio State University

1975 – 1976

Concentration: Journalism; Organizational Behavior

College of Mount St. Joseph

1971 – 1975

BA

Concentration: English; Communication Arts

Activities: Student Government; Class President; Development Committee

Marketing. Communications. Business Communications. Support for the region of Cincinnati, Ohio - especially its uniqueness and awesomeness, its downtown, its urban core, and the Over-the-Rhine areas.